Retail Analytics
Real-time, data-driven retail decisions.
Better understand and retain your customers and expand your base with in-depth customer profiles. Improve the NOI of your shopping malls and retail corridors with the most relevant data and analytics available.
Customer traffic patterns
Geofencing of retail sites tracks visitor patterns by time of day and day of week, plus real-time bi-directional vehicle traffic in 15-minute increments.
True trade area determination
Geofencing and credit card data locate shoppers' home locations down to census block and ZIP, with demographics and psychographics for primary, secondary and tertiary trade areas.
Cross shopping & customer journey
Where else shoppers go based on where they live, and where they go before and after they shop.
Gap & void analysis
Which retail categories are in demand, which major chains are missing, and where spending leaks outside the trade area.
Best fit analysis
Optimal candidates for a vacant space or centre based on square footage, tenant mix, trade area, demographics and spending patterns.
Relative market share & anchors
Market share of a mall or site from promotional events, and anchor tenant strength versus competition over time.
Ready to talk?
Let Megalytics guide you through the best data sets and analysis for your development project, acquisition, disposition or next tenant.